logotipo.png
Forma
Interiores -01.png

CHALLENGE:

Present and position RINE as the first platform for  linkage, co-creation and resolution of challenges of the Ibero-American agents of the New Economy.

Forma

SOLUCIONES:

We created RINE's own identity, together with
a dissemination campaign, with the aim of:

Informar sobre el nuevo concepto de

nueva economía

Crear una comunidad digital interesada
en promover la nueva economía

Fomentar la interacción de las organizaciones

que forman parte de RINE

DESARROLLO DE
IDENTIDAD Y
CONCEPTO CREATIVO:

Redesign and reinterpretation of the graphic line to adapt each style to its canned version, in line with a new, more sustainable stage for Coda.

Design of a sales brochure for B2B, to support the work of Coda's sales team.

LOGO.gif
Interiores -02.png

COMMUNICATION CAMPAIGN:

Development of a campaign
dissemination with the aim of adding
participants in the Ibero-American Network
for the New Economy, making visible
on the platform the number of
regularly enrolled.

 

With key messages for each
audience the campaign was deployed in:

Social media

Mailings addressed to

own databases

Press strategy

CONTENT FOR
SOCIAL MEDIA:

Content grid development
for 6 months, achieving
submit project information
on Facebook, Instagram, Twitter and
LinkedIn.

CAMPAIGN
WEBSITE:

Landing page creation
information and registration
launch event. Homework
made in conjunction with WINGU,
who were in charge of
RINE web development.

Interiores--04.png
Puntos.png
Interiores -03.png

BRANDING OF
DIGITAL PLATFORM:

The final product of RINE is this digital space that seeks to create a digital community rednuevaeconomia.nesi.cl

PRESS
STRATEGY:

We take into account the media specialized in issues of sustainability, economy and social and environmental innovation at the Ibero-American level.

Interiores--05.png

NUMBERS:

Interiores -05.png

29

Media impacts
regional communication

Interiores -05.png

992

People registered in
RINE activities

Interiores -09.png

268.688

Impressions

Interiores -07.png

82.574

People registered in
RINE activities

Interiores -09.png

1.335

Click on the link of
launch event

Fondo

CONCLUSION:

Contributing to the dissemination of the Ibero-American Network for the New Economy is putting our work at the service of social and environmental innovation, it is important to join  organizational objectives with our objectives  communicational.

Read more about this interesting project.